Nike

This project was a self initiated case study inspired by Nike’s bold and energetic brand style. The goal was to explore motion, lighting, and camera work through a strong product focused concept.

I modeled the tank, and handled the animation, movement, lighting, and camera for the rest of the piece. The visuals focused on motion and impact rather than realism.

The main challenge was matching Nike’s visual style. After testing different approaches, I shifted toward creating my own interpretation instead of a direct match. This allowed the piece to feel more expressive while still capturing the energy associated with the brand.